This post is way overdue but I finally have the time to sit down and write it. On Saturday, April 6th, I went with my friend Jessy to New York City IMATS. While I'm pretty sure almost all of you already know what IMATS is, in case you don't it stands for "International Makeup Artist Trade Show." It's a makeup convention where you can attend classes, purchase discounted makeup products and meet fellow makeup enthusiasts. IMATS is also known to be a great place to meet beauty gurus from YouTube and while I didn't get to meet anyone (I had to go home early to study for a midterm *booooo*), I did get to see Tracy & Stefanie of 11th Gorgeous and Julie G.
Being our first IMATS, Jessy and I wandered around completely lost and overwhelmed for a good 20 minutes trying to get our bearings and figure out how everything worked. Both of us were aiming to get a BeautyBlender from Alcone but we couldn't find the stand for the life of us and by the time we did they were all sold out. In order to make up for it we stopped off at Ardell where they were selling 5 for $15 China Glaze nail polishes and 4 for $10 Ardell false eyelashes.
From left to right:
1.
China Glaze Nail Polish in Nova ($5.00) - A silver glitter top coat that I thought would look beautiful on top of other polishes or used in one of my nail art designs.
2.
China Glaze Holographic Nail Polish in Cosmic Dust ($4.95) - I have no idea what it means to be a holographic nail polish so I had to pick this one up just to see. I haven't used it yet but as soon as I do I'll definitely be instagramming a pic! It's a metallic silver gray that looks very reflective.
3.
China Glaze Nail Polish in Wicked Style ($4.37) - The only really colorful polish of the bunch. It's a berry pink that I thought would look great for the summer.
4.
China Glaze Nail Polish in Avalanche ($2.51) - It looks a lot like the holographic polish I picked up but since it's not labeled as a holographic polish I guess it's not. It's a much darker silver gray than Cosmic Dust but it has the same metallic sheen.
5.
China Glaze Nail Polish in Snow Globe ($4.90) - A white glitter topcoat that literally looks like the snow within a snow globe. It was too beautiful to pass up and I thought it'd be perfect for nail art when Winter comes back around.
From top to bottom, left to right:
1.
Ardell Color Impact Lashes in Demi Wispies Blue ($3.97) - This was actually my last pick of the bunch and I only got it since I figured it'd be good to get some falsies for when I go to rages. I was planning on going to Electric Zoo later in August but the tickets are so expensive I can't really afford it.
2.
Ardell Runway Lashes in Fancy ($5.73) - I got sucked in by the four rhinestones at the ends of the lashes. I thought they'd be perfect for clubbing.
3.
Ardell Natural Lashes in Wispies Black ($3.93) - I wanted a natural pair of lashes for everyday use or if I do decide to start making YouTube videos. I was really looking for Demi Wispies but they didn't seem to have any in stock so I went with the closest I could get.
4.
Ardell Double Up in 204 Black ($7.99) - Jessy convinced me to get these because I really couldn't decide on anything. I never tried really full and dramatic falsies before so I figured "4 for $10 how could I go wrong?"
Our next stop was Inglot since Jessy was on the hunt for a dark red lipstick. I had been wanting to try the Inglot Freedom System for a while and I always heard their eyeshadows were amazing so I decided to make my own palette.
1.
Inglot Lipstick in 279 ($12) - When Jessy was looking for a red lipstick I got suckered into buying THIS coral orange shade for my own collection even though I really didn't need it but it was only $9 so I guess it's not too bad.
2. Inglot Freedom System (
Eyeshadows $6 each +
Palette $10) - The individual shadows were $5 each and the palette was $8 so my palette came out to a total of $28. From left to right, top to bottom I got the shades 397, 74, 14 and 40. I promise an in-depth review as soon as I use this palette enough times.
Then we headed over to Obsessive Compulsive Cosmetics since both of us wanted to try a lip tar for the first time. After we purchased our lip tars we realized neither of us had a lip brush so we headed over to Royal & Langnickel to get a lip brush.
1. Royal & Langnickel Taklon Pointed Lip Brush ($4) - I don't believe these brushes are sold online unfortunately. I've yet to use it but the bristles feel extremely soft and it's the perfect shape.
2. Obsessive Compulsive Cosmetics Lip Tar in Queen ($18) - I really have a thing for pinks and corals so it came to no surprise that I'd fall for a neon red coral lip tar. What sold me even more was the fact that the product's name was Queen. I only paid $12 for the lip tar as opposed to $18 retail so that made me even happier!
Our last stop was at the Jesse's Girl booth, which we didn't even plan to stop at. It was on our way to the exit and we saw that the Julie G polishes were 3 for $10 so being polish addicts we got sidetracked. I only wanted 2 shades and she only wanted 1 so we ended up going 2 and 1 on the 3 for $10. That's quite a lot of numbers!
1. Julie G Nail Color in You-Niverse ($3.99) - I can't seem to find the individual shade online but I know these are typically sold at Rite Aids. I picked this shade up since it looked like a dupe for Deborah Lippmann's Sugar Daddy. I instagrammed a picture of this on my nails recently and I have to admit it looks really nice! It's a gold duo-chrome polish with a metallic finish.
2. Julie G Nail Color in Mermaid's Tale ($3.99) - A green glitter polish suspended in a blue base, this product looks like the darker sister of Deborah Lippmann's Mermaid's Dream. Is it also a coincidence that both these polishes have the word Mermaid in their name?
I really had a great time at NYC IMATS and hopefully I'll get to go back next year. I'll definitely be more prepared for all the crowds and craziness. Jessy and I are also planning to attend LA IMATS next year if we can afford it so here's to hoping! I've heard that the IMATS in LA is a lot bigger and a lot more brands and YTers show up, if you've ever been to LA IMATS share your experience in a comment below.
♥
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