Review: Maybelline Instant Age Rewind Eraser Dark Circles

For real though...what is up with the drugstore these days?! I went from being a total drugstore hater to a drugstore junkie. I think I've said this in my past like 5 posts but the drugstore has really been killing it lately! I swear that almost everything I've tried from the drugstore in the past few months has been a hit and this Maybelline Instant Age Rewind Eraser Dark Circles ($7.99) is no exception.

This product claims to erase the appearance of dark circles, fine lines and puffiness around the eyes. The two key ingredients in this product are Goji berry and Haloxyl. Goji berries are antioxidants, which helps to neutralize the destructive power of free radicals. There's been suggestions that antioxidants help to slow down aging but none of the research has found any conclusive evidence. Haloxyl, on the other hand, is a combination of active ingredients that absorb and eliminate the colored pigments in your skin that cause the appearance of dark circles. So if the Goji berry isn't working, then the Haloxyl should, right?!

I haven't seen a dramatic improvement in my dark circles or puffiness and I'm not quite old enough to have intense fine lines but I would like to point out that the claim literally includes the phrase "the appearance of." So I wouldn't say that the product physically fades your dark circles, fills your fine lines and reduces the puffiness. It merely blurs the imperfections and conceals, which is what a concealer should be doing.

At this time, I would like to talk about the packaging. The packaging is unlike that of any other concealer I've seen at the drugstore. It is a twist-up concealer that is dispensed through a sponge top. I'm not sure how hygienic that is but I don't think you'd be having too many dirty germs on your under eye area anyways, at least I hope not!

The product itself is very hydrating and creamy. It glides on smoothly and blends out easily, I like to use a beautyblender to blend the product but you could use your fingers and it would work just as well. It has medium coverage and a matte finish, so don't worry about looking like an overly glowy and highlighted Kardashian. The concealer stays put all day and doesn't settle into any lines and doesn't flake around the dry areas of my eyes. If you're looking for an intense concealer that is going to visibly diminish your dark circles, fine lines and puffiness I wouldn't opt for this product. However, for the price this product does a pretty darn good job. I only really need to conceal my dark circles and deal with the dryness around my eyes so this concealer works great for me. Unfortunately, I have noticed that the product goes rather quickly since I've had it for about two weeks and I'm already almost a quarter done with the product. I will probably end up buying a backup and possibly trying the corrector and brightener version since it's one of the first concealers to not ball up and flake under my eyes! ♥
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